On November 28, the 2025 Conference on China Bicycle Industry forum themed on "Green Travel Intelligent Transportation" was held in Huadu District, Guangzhou. With focus on the core topic of "Quality-driven Growth for a New Chapter Together," the forum had in-depth discussions on key issues such as industrial upgrading, technological innovation, international expansion, and cultural empowerment, aiming to inject intellectual momentum for the high-quality development of the global two-wheel mobility industry.

This grand event was witnessed by leaders from the National Manufacturing Strategy Advisory Committee, China Light Industry Council, Guangzhou Municipal Government, Huadu District Government, China Bicycle Association, leaders from industry associations and commercial chambers of major provinces and cities across the country, and persons in charges of leading companies of the industry, and prominent enterprises along the industry chain.

With eyes on the 'Dual Carbon' goals,  

Lay together the foundation for green mobility

At the opening ceremony, Zhang Chonghe, Party Chief and President of the China Light Industry Council, pointed out that enterprises in the bicycle industry should implement national strategies, and strive to write a new chapter of high-quality development, taking quality as the foundation, innovation as the engine, and collaboration as support. He suggested improving quality and laying the foundation to closely follow new development needs; relying on empowering innovation to activate new industry engines; enhancing efficiency through digital intelligence to open new industry tracks; and promoting green transformation to form a new development pattern.

According to Gao Yuyue, Deputy Secretary-General of the Guangzhou Municipal Government, Guangzhou, as a major origin and hub of the domestic two-wheel mobility industry, has a solid industrial foundation and a well-positioned cluster of leading enterprises. The holding of the conference for five consecutive years in Guangzhou has accelerated the clustering of innovative elements such as technology and talent in the city's two-wheel industry, and enhanced significantly the influence of the concept of "Made in Guangzhou"; and the industrial chain has extended into areas such as sports competitions and cultural tourism, laying a solid foundation for high-quality industry development.

Liu Suwen, chair of the China Bicycle Association, said that in order for China's two-wheel mobility industry to achieve "quality-driven growth", it is essential to make breakthrough with innovation and build a solid "technical foundation" for the high-quality development of the industry; to  empower with green development and create the "core advantage" of sustainable industrial development; to guide with policies and create a "good ecology" for the healthy development of the industry; and to seek the future with openness and expand the "broad space" for the global development of the industry.

Focus on "integrated innovation" and "cross-border breakthrough" to explore a path of industrial upgrading

In the keynote speech session, the guests shared their cutting-edge insights and practical experience centering around the two core topics of "policy interpretation" and "global layout".

Liu Lihua, member of the National Manufacturing Strategy Advisory Committee and deputy director of the Economic Committee of the 13th National Committee of the Chinese People's Political Consultative Conference, gave from the perspective of national industrial strategy a deep analysis of the new opportunities and challenges faced by the two-wheel mobility industry during the "15th Five-Year Plan" period, which pointed out the direction for enterprises to benefit from the policies and achieve high-quality development.

Pan Hailin, manager of Key Account Development Manager of Amazon Global Selling, and Bing Zhiqiang, Manufacturing Industry Director of Industry Value at Amazon Web Services, jointly appeared on the stage to offer a new perspective for solving the problem of going overseas, in a wide range areas from digital infrastructure construction to localized operation practice, and from global ecological collaboration to market segment breakthroughs.

Yang Yufeng, President of Golden Wheel Bicycle Group, showed through vivid case interpretation and in-depth mechanism analysis, how scenario innovation activated consumption potential and how ecological cooperation broke development boundaries.

Luo Qingyi, vice president of Aima Technology Group observed that a true industry leader knew how to build a solid foundation of quality with the heart of "principle" and drive growth with the power of "innovation".

Collision of global visions

"Laying foundation with innovation" and "empowering with culture"

Two-wheel drive

The theme of the special forum is "Laying Foundation with Innovation and Empowering with Culture - A New Path for Coordinated Development of Two-wheel Industry of the Word". Robert J. Margevicius, Senior Advisor of the National Bicycle Dealers Association of the United States, was the first to share insights on “The Current Situation and Future of the U.S. Two-Wheel Industry”, helping participants grasp the pulse and forward-looking trends of the North American market.

Liang Jianxiong, Chairman of Guangzhou Leonis Machinery Co., Ltd. not only pointed out product upgrading directions but also articulated the core of industrial transformation from the perspective of lifestyle reconstruction.

Mr. Jonathan Weinert, Vice Chairman of the Light Electric Vehicle Association of the United States, provided a professional analysis of "E-bikes for Sport & Recreation in China: A Distant Mirage or Bright Future".

Joe Mullan, Chairman of the Australian Bicycle History and Culture Committee, shared how to stimulate market demand and spread cycling culture by creating a "cycling lifestyle festival" that integrates professional competitions, brand carnivals, and outdoor experiences.

Dr. Han Dewei, Chairman of the U.S.-based DAHON Group, focused on technological innovation in the folding bicycle sector and explored how to build core competitiveness through specialized innovation and continuously cultivate industry innovation through integrated education and industry collaboration.

Roundtable Dialogue & Trend Release:

Build consensus and make breakthrough for the industry

During the roundtable session, Qiu Ruohua, Deputy General Manager of the Guangzhou Branch of Giant (Kunshan) Co., Ltd.; Xue Jiachen, Vice President of Shanghai Phoenix Bicycle Co., Ltd.; Qiao Yi, Promotion Manager of Shimano (Shanghai) Trading Co., Ltd.; Chen Bo, Dean of the School of Sports Management at Guangdong Vocational Institute of Sport, engaged in lively discussions on the topic “Cycling Culture as a New Engine for Industrial Upgrading” The guests unanimously agreed that cycling culture has evolved from a single sport into a powerful social force, which, having been driving the formation and rise of a vast emerging industrial chain integrating manufacturing, services, cultural tourism, and education, has demonstrated enormous economic value and social potential.

On the same day, the China Bicycle Association also released the "2026 China Bicycle and E-Bicycle Fashion Trend Report", pointing out six major trends in the development of two-wheeled vehicles in the future: building a new image of electric bicycles with safety as the cornerstone; the cycling ecosystem shifting toward a healthy and better lifestyle; the youth and children’s markets becoming the main force of consumption upgrading; e-bikes further penetrating diversified market segments; the global extension of the key parts & accessories industrial chain; and defining a distinctive Chinese cycling culture through the integration of green development, technology, and fashion.

From November 29 to 30, the Conference also held a series of activities under the Two-Wheel Enthusiasts Festival, including brand exhibitions, new model test rides, competitive challenges, and outdoor camping experiences, bringing the concept of green mobility into everyday life and injecting sustained momentum into the industry’s high-quality development.