"Yuhu Buyin 2026 Guangdong-Hong Kong-Macao Greater Bay Area Preferred Ingredients Exhibition" was successfully held at the Yuhu Cold Chain (Guangzhou) Trading Center on January 9th and 10th. The Exhibition attracted more than 200 brand-owning exhibitors, and more than 10,000 visitors, including heads of relevant authorities, professional buyers and many industry leaders from around the world.

Held simultaneously with the collective display of high-quality characteristic food ingredients of the GHM Greater Bay Area and even of the whole country were the "2026 Guangdong-Hong Kong-Macao Greater Bay Area Overseas Summit Forum on Preferred Food Ingredients" and the "Establishment and Plaque Unveiling Ceremony of the China Ready Meals Import and Export Alliance", which aimed to build a two-way fast lane for the food industry that connects "domestic sales + overseas expansion", and by means of a series of summit forums and precise docking activities, to promote the integration of industrial chain resources and the construction of international market channels, so as to inject new momentum into the high-quality development of the food ingredient industry in the GHM Greater Bay Area.

A gathering of tens of thousands of merchants

A one stop display of food ingredients along the whole chain

Huang Jian, director and senior vice president of Yuhu Cold Chain, chairperson of Guangzhou Company, and chairperson of Yuhu Buyin Supply Chain Company, said that Yuhu Cold Chain was committed to building a full-link service system that connects food sources to people's tables. This Exhibition is not only a window for product display, but also plays a key role to promote industrial collaboration, realize supply and demand docking, and empower cross-border circulation. Striving to build a dual-channel industrial empowerment platform that integrates 'domestic sales and overseas expansion', and to comprehensively promotes the upgrading of the food industry and the release of consumption potential in the Bay Area, Yuhu Cold Chain looks forward to working with all parties to jointly build the Greater Bay Area into a distribution center and industry innovation center for global high-quality food ingredients.

With the theme of "Enjoy Food in the GBA, and Link the Future", the Exhibition was held on a site of more than 10,000 square meters display area, consisting of multiple sections, including export and brand exhibition area, food product exhibition area, trade union assistance area, Linyi agricultural and special products area and merchant exhibition area. More than 200 food brands from the Greater Bay Area and Jiangxi, Shandong, Sichuan, Hubei and other places across the country were gathered here, covering all food ingredient categories from pork, beef, sheep, poultry, aquatic products, seafood, local ready meals, and landmark ingredients, and revealing a complete industrial chain from source to table in one stop.

The Exhibition introduced on the site an accurate scenario featuring "on-site experiencing + bulk procurement + resource docking", and set up an immersive interactive experience area, which collected specialty food of Greater Bay Area and high-quality food ingredients of the world to offer more than 10,000 buyers with an in-depth and integrated experience of "shopping, eating and shopping". The Exhibition site was marked with an atmosphere of lively negotiation.

The Export Alliance was established

To jointly build a new ecology for overseas expansion of ready meal industry

As a core link of the Exhibition, the "2026 Guangdong-Hong Kong-Macao Greater Bay Area Overseas Summit Forum on Preferred Food Ingredients" was held simultaneously.

According to relevant leaders of Huadu District, the establishment of this summit forum and the Alliance, which aimed to promote the transformation of the advantages of the food industry in the Greater Bay Area into international competitiveness, marked the advancement of the ready meal industry from competition and cooperation to the new stage of going overseas together. Relying on the advantages of the air-rail hub, Huadu will make every effort to build an efficient cold chain service system and an excellent industrial ecology that can provide solid support for enterprises to expand the global market.

Focusing on such key topics as standardization of ready meals, cross-border supply chain, and international access compliance, Yuhu Cold Chain (Guangzhou) Trading Center, GHM Greater Bay Area Ready Meals (Nansha) Export Base and C&D Sierfu Exhibition Company, as the core initiators, working together with representative enterprises of ready meals in Guangdong, Fujian, Shandong and other places, shared export achievements at the forum and analyzed the experience in cold chain layout and digital platform construction.

At the forum, the China Ready Meals Import and Export Alliance, jointly initiated by the three above-mentioned parties, was officially inaugurated, and the Alliance simultaneously released a proposal and a work plan for 2026. The aim of the Alliance is to integrate industrial resources, build a full-chain service system for overseas expansion, and promote China's ready meals industry to move towards a new stage of collaboration and scale.

Two-wheel drive by finance and order 

Digital and intelligent cold chain hub empowers enterprises' overseas expansion

In order to effectively solve the bottleneck of enterprises going overseas, Yuhu Group announced during the exhibition that it would set up a special "supply chain financial support plan", which would offer tens of billions of funds to accurately empower ready meals and food ingredients enterprises to cope with the financing challenges in international trade. At the same time, the exhibition site also witnessed the successful matchmaking of a number of highly valuable international trade orders. In particularly, the release of procurement needs for RCEP member countries and the European and American market orders to be exported through the efficient channel of Guangzhou Nansha Port, provided enterprises with precise docking opportunities to have access to the international market, and realized the efficient transformation of "exhibition" to "sales", highlighting the power of Yuhu Cold Chain as an international supply chain hub.

In 2020, Hong Kong Yuhu Group, in its active response to the implementation of the national strategy for food safety and the strategy of domestic and international economic circulations, formulated the Yuhu Cold Chain China strategy, being committed to building a high-quality trading platform for China's cold chain food. Now the group's nine major trading parks, both in in operation and under construction, radiating a population of 800 million, with a total cold storage capacity of 2 million tons, form the largest cold chain project group under construction in China.

Among them is Yuhu Cold Chain (Guangzhou) Trading Center, which, as the strategic core of Yuhu Cold Chain that represents its first move, serves the Greater Bay Area and connects to the world, is committed to building a leading international cold chain food trading base in the Guangdong-Hong Kong-Macao Greater Bay Area. It is the first full-temperature zone cold chain warehousing and trading park in Guangdong Province, where advanced cold chain logistics and information technology are applied to achieve full temperature zone coverage, including ultra-low temperature cryogenic storage; what is more, its hard-core technologies such as fully automatic three-dimensional warehouses and full-process coding circulation, reshape the industry efficiency benchmark, and help many settled merchants in it to achieve significant reduction of losses and improvement of operational efficiency.

High-quality agricultural products of "Ecological Yimeng" 

Accurately meet the market demand of the Greater Bay Area

With the help of the powerful platform of the exhibition, the "Linyi High-quality Agricultural Products in Greater Bay Area Promotion Conference" hosted by the Linyi Municipal Bureau of Agriculture and Rural Affairs of Shandong Province was successfully held at the same time, where more than 30 leading food enterprises from Linyi showcased vegetables, fruits, livestock and other specialty agricultural products. These companies, known as the 'hidden champions' in their respective niches, had the capability to reliably supply international markets.

Zhang Chunhua, vice chair of Yuhu Cold Chain Guangzhou Company, said: "Linyi has outstanding resource endowments, while Greater Bay Area has broad market space and strong consumption vitality. Enabled by the cold chain logistics covering the whole process, and the integrated supply chain service system, Yuhu Cold Chain is committed to building an efficient bridge between the production area and the consumer market, and we will make every effort to promote, with better quality and higher efficiency, Linyi's agricultural products to be served on the tables of thousands of households in the Guangdong-Hong Kong-Macao Greater Bay Area."

A special area for product display and tasting was also set up at the event site, where ecological fruits and vegetables, premium grains and oils, and pre-processed agricultural products from Linyi attracted a large number of buyers to stop and negotiate. Many business representatives said that they saw their participation in the exhibition not only as an opportunity to promote products, but also to directly connect with the core channels of the Greater Bay Area and establish a sustainable supply relationship through the platform of Yuhu Cold Chain.

In the special discussion session, the two sides discussed such topics as the normalized collection mechanism of "Yuhu Buyin", supply chain standardization and data empowerment. "Yuhu's capability full-chain service that features 'cold chain + platform + channel' is the very key support needed to expand the Greater Bay Area market. We look forward to achieving stable and direct delivery from the place of origin to the channel of sales with the help of this platform,” a representative of a participating enterprise said.

During the event, the Linyi delegation also visited the high-standard cold chain facilities of Yuhu Cold Chain Guangzhou Park, and learned in detail the Park's operation systems in warehousing management, logistics scheduling, quality control, etc., laying a foundation for subsequent long-term cooperation between the two sides.

Li Junyan, director and senior vice president of Yuhu Cold Chain (China) Co., Ltd., said that Yuhu Cold Chain would continue to give full play to its comprehensive advantages in cold chain infrastructure, international supply chain network and digital tools to promote the deep integration of more high-quality production areas like Linyi with the Greater Bay Area market.

The Exhibition was more than a grand feast of the industry; the series of solid measures it took, such as summit forums, establishment of an alliance, financial empowerment and precise order release, injected strong momentum into the high-quality development of the food ingredient industry. At the same time, the activities designed to dock with producing places of product, as represented by the Linyi special session, have verified the effectiveness of the new regional cooperation model where "government provides guidance, platform setups the stage, and enterprises perform"; and now Yuhu Cold Chain Guangzhou Park has become the preferred trading base for high-quality food ingredients and products with geographical indication across the country. A new ecology of the food industry that is more open, collaborative and efficient is forming at accelerated speed in the Guangdong-Hong Kong-Macao Greater Bay Area.